Gone are the days when marketers had to design various strategies that would help them reach a customer. Print media was the only tool they had. This included pamphlets, magazines, newspapers, fliers, etc. But now with changing technology, it has become very easy to reach the target market & also to analyze to whom all, it has reached. But here the marketer must be aware of the tool to be used depending on the target market & their presence on social media. Nowhere in this article, you will know about various trends of digital marketing a digital marketer must be aware of.
- Growth in Mobile Marketing:
It’s seen that usage of mobile phones is increasing day by day. People of all ages are using this technology. But not all age groups prefer to use mobiles for their web search, other things such as desktops, laptops, tablets, etc. are also used. So here one need to search what technology is used by target audience & accordingly make use of digital marketing.
- Contextual Relevancy:
The relevance with regards to the content has been given significant importance now be it regarding any digital marketing channel. More the relevancy, more the chances of success in digital marketing campaigns.
- Personalized Marketing:
Personalization has become more and more prevalent nowadays. From marketing and customer communication to product creation and beyond, customers’ expectations have increased. Businesses have now shifted their focus from hard-selling techniques to more effectively reach their audiences preferably on a personal level thus offering them a delight in order to create a long-lasting impression.
- Marketing Automation:
Marketing automation refers to the software that exists with the goal of automating marketing actions. With the help of tools & technology, it involves automating the repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. According to Autopilot (2015), marketers using automation software generate twice the number of leads than those using blast email software. B2B marketers say the top benefit of Marketing Automation is its “ability to generate more and better leads” (Pepper Global, 2014).
- Mobile Apps:
Mobile is something that everyone carries, so launching an app makes it easy for the customer to reach the business. One can easily buy or get something from any part of the world. Let us consider an example of Uber cab booking service, with this app one can easily book a cab in the new city or new place. Here the user has no fear of getting exploited & app has made it easy to use the service, also one can enjoy some extra benefits for using app & marketer can easily reach customers for new campaigns designed.
- Social Media Budget:
Digital & Social budgets are doubling because of the increasing time spends by your audience on this channel. Here one can keep a track of how many products were sold, how many leads were generated, ads played on a page. All these things are to be considered to design social media budget.
- Change in SEO Strategy:
With the timely updates by Google including newer algorithms and introduction of AMP for mobile, the SEO strategy has seen a tremendous shift in recent times.
- Account Based Marketing (ABM):
ABM requires that marketing and sales finally speak the same language. Marketers are now more focused towards generating the quality leads by targeting their accounts in the same manner as sales do.
- AI Marketing:
Artificial intelligence (AI) made its presence felt this year through its supplementary processes such as big data, Internet of Things and Machine Learning. AI-based algorithms are set to challenge the likes of SEO in a huge way. With AI powering the digital marketing initiatives from ground level, there are higher chances of it impacting the entire digital marketing scenario.
It’s really important for a digital marketer to keep himself abreast with the latest and upcoming trends in order to stay ahead of the competition at all times.